The Impact of Short-Form Video on Society

In less than a decade, short-form video has gone from a niche experiment (Vine) to the dominant medium of human communication. But what is it doing to our brains and our culture?

The Attention Economy

The "infinite scroll" designed by TikTok and Instagram has fundamentally altered how we consume information. We now expect "hits" of dopamine every 15-60 seconds, which has wide-ranging implications for education and long-form storytelling.

Cultural Homogenization

Viral trends now move globally in hours rather than months. While this connects us, it also risks drowning out local nuances in favor of whatever the algorithm deems "universally engaging."