Optimal Video Settings for Instagram and TikTok

Have you ever uploaded a crystal-clear 4K video only to have it look like a blurry mess on Instagram? You're not alone. The secret lies in understanding the platform's compression limits.

The Magic Numbers

For most vertical content (9:16), you should aim for a resolution of 1080x1920. Uploading 4K often forces the platform to downscale your video using their own (often poor) algorithms, leading to loss of detail.

Bitrate and Frame Rate

Keep your frame rate at a consistent 30fps or 60fps. For 1080p, a bitrate of 10-15 Mbps is the sweet spot. Anything higher is just wasted space that will be crushed during the upload process.